Now we come to the fun part of NOD3x, using the NOD3x relations graph to find new people to follow. This article aims to get you started with plain English. We can do much more than find new people to circle on Google Plus and I will be looking into those issues in this article.
This is last article in a three part series that explains how I use NOD3x to track my own post on
Social Networks. If you have not read the prior articles I suggest you start with the first which you can find here. In this article, I will assume that you have read those article and know how to navigate the project dashboard.
There are several types of graphs in NOD3x and the one I’m going to discuss in this article is considerably different than the general relationship graphs you may have run into on various tutorials. In this article, I am going to cover the V2 graph found within your NOD3x project dashboard. I think of it as the NOD3x relations graph for projects.
While the other graphs in NOD3x show you your universe in your social networks, the NOD3x relations graph or V2 graph highlights the activity within the project or topic you are working on.
The colors change, how you navigate the graph changes and probably other changes that I’m not aware of occur in this graph compared to the universe graph.
NOD3x Relations Graph
From within your project dashboard you will find the “Relations” graph in the top menu as indicated below. Go ahead and click it.
When you first open it, the graph will jiggle like Jell-O for a bit but it doesn’t take long to settle down and at that point you can begin to work with it.
Once it settles down, this is what you are going to see. This is the actual graph from this project. Its tracking one post and the life of this project has really mostly come to an end. There will not be a lot of future changes on this type of graph.
[iframe src=’http://nod3x.com/graph-embed/?q=20751&o=sm>=rel&e=111&c=500′ width=’570′ height=’570′]
You can hover that and see who the nodes actually are. If you click on a node, the post that relates to that activity will open in a new tab or window. Pretty cool huh?
If you do click on a node, you might need to refresh the page to get the nodes to return. By the way, nodes is just a fancy word for dots which represent people. Lee Smallwood has me talking like him, well only a little like him.
When you first open a graph, it will be in simple mode. I will show you how to change. It really doesn’t tell us a lot until we start digging into it. You can place your cursor over it and drag it to zoom in to a certain point. Go ahead, try it.
The blue dot or node in the center of the graph is me. The other nodes represent all the people that engaged with the post that I’m tracking.
The blue dot is an original share. A green node is a reshare. The orange dots or nodes are plus ones and the purple nodes are comments.
Notice that when I hover my mouse over one of the color codes a pop up displays to tell me what that color represents.
Let’s change our graph to Eigenvector Centrality. That is scary word huh? I’m still trying to remember how to spell it. This is based on a mathematical formula. If you’re into mathematics or just wish to boggle your mind you can find out more on Wikipedia via this link.
You make this change using the menu bar on the right. See the graphic below to find what you need to change.
Once you make the change the graph will look like this:
Now we are ready to put this graph to use. The first thing I notice is a blue dot/node with no engagement. I wonder does this person need my help. They didn’t even get a plus one. I’ll isolate this for you below.
When I first saw this I thought it was probably a new person that need more help with how to get engagement on a post.
Unfortunately that’s not what I found at all. It turned out to be a reshare to a community that had two members and you had to ask to join it. It is a re-share of my public shared circle. It is are -re-share of someone gaming the system. NOD3x make it very easy to find this kind of activity. They also didn’t mention me in hopes that I wouldn’t find it so I don’t even get a link back to my profile. This individual is a taker and of very little value to my network of people.
I hate to find things like this but nothing left to do but move on.
Here is another reshare with no engagement.
On a closer look, I find this is new Google Plus member and she’s likely overwhelmed with information pouring into her. I consider what she did to be favorable at her level and someone that is trying to give back. She might need a little help. If I can help a person like this, that’s awesome and if not, then I’ll just allow them to do it their way. When I find someone I can’t help or they don’t learn from another source, they may not be around for long because they are not likely to have great success on G+.
I’m going to use her as an example and identify her because I need to do that in order to show you how to navigate and what I did to approach this person.
When I hover my cursor over her node, a hover card will be show to reveal who that person is.
When I click on the node her hover card moves the left and then disappears. It is replaced with her actual post and I can fully engage with it from within NOD3x. I can plus it, I can follow her and I can leave a comment. All three of which I do.
This turns out to be a re-share without text. She shared it, she gave me a re-share in a public place and I am happy with that. If I can help her to improve her re-share then her engagement will improve and that will help us both.
Oh my, I misspelled new. I hate it when that happens. 🙂
I need to add her so that if she responds I will get notified. If you want to add someone, you can do that within NOD3x.
Near the top of the post which as been embedded within NOD3x you will find a follow button and you can use that to follow someone right within NOD3x.
Now let us move on to a post where someone got it right and with good results. I noticed another post where someone got no engagement despite doing everything correctly. It does work out that way sometimes.
I noticed this green node close to me and clicked on it to see what was going on.
I find it is my good friend Captain R.B. who does a bit of good natured role playing on this page, playing the role of a pirate. He even stole my booty once.
The two green arrows pointing into RB’s node indicate that he got two re-shares and four plus ones.
If I click on a green node in this type of graph, it doesn’t show his post, it shows mine. So I moved to one of the nodes that engaged with him and found this lovely lady.
When I clicked on her node I then found RB’s post.
As you can see, Captain RB was very creative in this re-share. I think it is important to point out though, a lot of what you do away from a re-shared circle will impact your ability to get re-shares on any post.
Are you engaging with people? If all you do is post and engage with those that engage with your post then you might find your engagement dropping off.
Do you post funny or useful content that helps you build relationships? In other words, are you making friends? As you make friends on Google Plus they will come to support you on your post.
So even if you do everything right on a re-share of a circle, if you haven’t made some friends on Google Plus then your post will likely just lay there with no engagement.
Now we will look at one more post. This one from Dr. Tammy Cashion. When I go to that node I don’t see her post in this type of graph. It shows the post she interacted with. Since she got no engagement I can’t click on another node to find her post.
If I really want to see it, I can do this. I clicked on the activity for Tammy’s post. I found her name and click on that which took me out of NOD3x and to my browser and direct to the person’s profile.
Once I was on her profile, I found not re-share of the circle but the green node indicates she re-shared. So she likely re-shared to a community. If so, I could find it by looking at the ripples page in Google Plus. I don’t have any need to do that. I don’t plan to take any action on this person. She might get included in the next circle I build but if so, it’s no huge issue.
It does matter, if she re-shared privately then it will be of almost no value at all. It won’t be counted as share by Google Plus and if it gets re-shared that post won’t count either.
So if you wanted to pursue it further, you could. I discussed it here only to show you something else you can discover in this kind of graph.
I do not know if NOD3x would show a private share or not. Circloscope does so it is likely that NOD3x will as well.
Using the NOD3x V2 Graph to find Influencers
Pagerank will help you find the influencers on a project. Let’s change the type of graph to pagerank. We do that using the menu on the right. The graphic below will show you where to make the changes.
Use the drop down to change to page rank and then move the filter bar up one notch to remove those folks with low page rank.
If we don’t know the minimum, average and maximum values for page rank then knowing the page rank for individuals within the population will mean very little.
NOD3x also gives us these values on the right menu. For this graph those values are shown below.
The maximum value is mine so everyone else is shown in relation to my value. Let’s look at one. This node was close to me which indicates it is someone that engages with me a lot. When I opened it up I found my friend Christine Searle.
I already know that Christine is important to my activities on NOD3x. However, if I were to investigate further I will probably find some people that are important to me that I didn’t realize before.
In a boarder topic, I would also consider the in degree and and out degree. In degree indicates how much engagement that a person is getting on their post. Out degree indicates how much they are engaging on other peoples post. When these numbers are high, then you have found someone that is important in spreading information. These are the people that can get you found on a social network. These are the people you want to concentrate your efforts on. This is a circle share project for a single post. The original poster will have lots of engagement but engagement for others will be low for the post part.
I would probably find those people not close to me but on the edge of the graph as we will have engaged less. Those are the people I need to consider adding to my “Increase Engagement” circle. I would look at their profile and see what they are about on Google Plus. If we have a lot in common then I need try to bring them in closer by engaging with them and thus getting to know them better.
The page rank graph might be better suite for a graph on the universe instead of a project.
Soon I will write about using the graphs that show your entire social network universe. I have already started an article about how I used NOD3x to discover I was under attack by a troll on Google Plus.
I’m finding Nod3x to be worth the somewhat steep learning curve required of most of us. If you’re an old hand with these types of statistics and graphs it may not be so difficult. If you’re like most of us and these words are completely foreign, you do have some learning to do.
Personally, I find the tool to be worth every bit of the time I’ve put into it.
If you have any questions, correction or comments I’d love to hear from you. I’d really like to hear about how you are using NOD3x. Use the comments to give me feedback. If you found this article of value, please share it with all of your social media networks. You can use the social icons below to help.
Futher reading: Making the Invisible Visible with NOD3x
Filed under: Social Network Analysis
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