Keyword Research Myths and Misinformation

I have often wondered about what most of the Internet marketing gurus teach us about keyword research. I wondered about putting my keyword in quotes to determine competition. And I wondered about broad vs. exact match research in my keyword research. Now I know, these what I’ve been learning about keyword research is dead wrong.  Killing my chances of making any money!

If you are searching for broad match while executing you keyword research, you are totally wasting your time.

Good keyword research is critical for search engine optimization  or SEO. If you start with the wrong word, everything that follows is flawed.

Keyword Research — Exact Match Vs Broad Match

Suppose you want to explore promoting an eBook or course on how to draw a car.  The first thing you do is your keyword research. You want to know two things:

  • Is anyone searching for the keyword?
  • Do I have any chance of ranking for the keyword.

If a person searches for “Draw A Car,” “How to Draw A Car,”  “How To Draw A Fast Car,” “How To Draw a Wrecked Car,” “How to Draw A Cool Car” or “I Love How Peter Draw A Car” all of these will be counted in the broad search results. And the people are looking for many different things! Each search will show different results.

When Executing Keyword Research Always Use Exact Match

Using a long tail keyword (i. e. one with more words) opens the door to more possible combinations of your word and thus more erroneous keyword research.

  • How To Draw A Car  — Exact Match
  • Draw A Car — Phrase Match
  • Quickly Draw A Car – Phrase Match
  • Draw A Car Ugly — Phrase Match
  • Draw A Blue Car — Broad Match
  • Draw A Ugly Car — Broad Match
  • How Can A Blind Man That Has No Hands Learn To Draw A Car”  — Broad Match
  • How To Draw A Martian Car — Broad Match
  • I Love How Peter Car Drawing Look — Broad Match

A broad match tells you nothing about the keyword that you want to target. The information is useless because it doesn’t tell you how many people are searching for the keyword you are researching. If you use broad search, your keyword research is of almost no value.

Let me say it in another way, if anyone  searches for any form of “How To Draw A Car” in any combination of words that is counted as broad match search. It doesn’t tell you how many people are searching for the keyword you are trying to target.

So when using Google Adwords to do your keyword research be sure to use exact match. If you’re using another tool, that tool probably gets its keyword statistics from Google Adwords but it is using broad match to give you your keyword research results.

Using Quotes In Keyword Research to Determine Competition

I have always wondered about using quotes when I was learning about keyword research. Most gurus tell us that after we find a keyword from our broad match search that we should go to Goggle. Type the keyword into the search bar and put it in quotes. Then they tell us to look at the number of results returned.  Most say if it is under 70,000 then it is a keyword without strong competition. Using quotes in your keyword research tells you only how many. Not how strong the competition is.  If you stop there, you’re keyword research is seriously flawed.

Keyword Research — The Next Step

Though I have always realized this is a poor measurement for my keyword research, I’ve had to use it. I did go to the next step in my keyword research though. I at least glanced as the results returned by the search engine. This is called the search engine results page or SERP.

Authority Pages In SERP During Keyword Research

The number alone doesn’t tell you anything really. Those top 10 results might all be from authority pages. By that I mean, pages that have been around for many years, with thousands of backlinks and awesome on page SEO. But so far, your keyword research doesn’t help you know that.

Unless you’re very good at on page search engine optimization and love building thousands of backlinks then you have a totally worthless keyword. If you can’t get on page one, you will never get very much traffic.

What you want to discover during keyword research are words that you can rank with and get lots of traffic!

You need to be above the fold on page one in the SERP. Meaning you need to be in the first five listings so people don’t have to scroll down the page to find your link. Most people will never do that. Worse, some browsers show only the first three links without scrolling down.

If you’re on page two, your traffic will be miniscule. You’re unlikely to ever earn enough to even pay the $10 you paid for your domain name.

If you paid someone $2000 to tell you to search Google Adwords using a broad match search, you will never earn that money back using that information to do your keyword research.

Many times they teach this during their keyword research instruction, then show you it works but displaying the SERP for a page they did. Sometimes they use the broad match search to impress you with their skills. After all, it returns huge numbers. They are basically saying , “Look, I beat three million other pages using these methods.”  When in fact they used the exact search and did a lot of research to determine the other sites held weak authority. They just didn’t tell you that.

Most of the keyword research tools available, if not all, use broad match for their initial results. So you’re starting with faulty data. You’re left with basically throwing darts hoping to find a keyword that is both an exact match and low competition.  This is valuable keyword research time wasted.

Another problem with most of the tools available to Internet marketers for keyword research is that they get the backlink count from Yahoo Site Explorer (YSE). Yahoo make it clear that the results  they provide are incomplete.  Worse,  YSE is going away at the end of the year.   Then what will you use for your keyword research?

There is another keyword research tool that is better than YSE, it will cost you between $99 to $2000 a month to use it.  It is called Seomoz.  A nice tool for keyword research if you can afford it.

There Is Hope On The Horizon For Keyword Research

I have been lucky enough to get into a pre-launch of a new keyword research tool that solves all of these problems.  Once it is available to the public I will  share more on that.  This keyword research tool includes data from Seomoz!

I’ve been using this keyword research tool for a few days now and have found some nice opportunities. I have also found, I’ve been chasing after some worthless keywords. My keyword research has been flawed. Even if I hit number one, the traffic is so small it isn’t worth the time or the money I spent on the domain name to go after it.

I wont go into details on this new keyword research tool now because you can’t get it. Once you can get this keyword tool, I’ll share what I’ve learned. But I will show you why the keyword of this article is a bad choice. I know it is a bad choice but I’m going to use it anyway. Why, because it best describes the topic and it will help me show you what to look for your in keyword research.  My chances of ever getting to page one with it are almost zero.

The keyword for this article is “Keyword Research.”  Now even though it has 33,100 monthly exact searches it isn’t a very practical keyword to get me traffic. I don’t even care how many sites contain the keywords. How many just doesn’t matter. It is how good those sites are that matter. The sites that rank for “keyword research” are top of the line sites.

The best way to show you is from a screen shot off from inside this new keyword research tool.


If you click on the image to enlarge it you’ll see that competition is very stiff with Google itself being ranked number one. You think you  can knock Google off?  Maybe, if you’re God.

You’ll also see the lowest page authority is above 50 and the rest are at 60 and above. Very hard to beat that. You will not do it quickly. By the way, that page authority comes from Seomoz and is more up to date than Google page rank.  Even if the total number of pages returned is 20, with competition like that, I wont get into the top five any time soon!  You must go the extra step in your keyword research.

The keyword “Keyword Research Tool” is nearly as bad. Of course, this is a short tail keyword so it isn’t a surprise.

I did find an interesting related keyword during my keyword research on the keyword  “Keyword Research” that I will research later and no, I will not tell you what it is! Well, unless I can use it as a keyword research  teaching device.

I hope you did discover some keyword myths from this keyword research article and I hope you’ve learned how to improve your keyword research.  The tool that is coming out soon will help you a great deal in your keyword research.

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